The rise and fall of platform business
In 2016, Gartner published their first report on the topic of the platform business. It was a long time ago, but the report still exists: Winning in the platform game. They drove the message hard, claiming that the platform role would be a winner-takes-all battle. Most executives at the time seemed to agree. And several big corporations were already investing heavily in their bids for this attractive role. GE with Predix. Siemens with Mindsphere. And many others, both from incumbents and startups. I know this because I did it too, with Veracity at DNV.
- Customers didn’t play ball. In short, their response was: “What’s this platform really doing? We don’t get it”.
- The cloud service providers (read: Microsoft) saw the threat and concluded they didn’t want a winner-takes-all player between their cloud offering and their customers. Naturally.
Farm Management Software 1.0
Data platforms and farm management software are not the same things. Data platforms are coming, it just takes longer than anticipated. It’s a hard problem. But when they emerge from the ashes, they will indeed have winner-takes-all potential.