Matt Fealy, a commercial mango and avocado grower from Australia, shares his experience piloting Farmable’s orchard management app in his horticulture business. According to Matt Fealy, “the most critical feature for any AgTech is that it’s built by a team that listens to its users”. Farmable is the latest agtech player to arrive in Australia. […]
Florian, a German fruit grower, talks about his experience with Farmable and how it differs from many traditional farm management systems. In 1938, Johannes Watzig founded a 15-hectare arable farm right on the border between Rhineland-Palatinate and North Rhine-Westphalia in Germany. Today, Christoph and Florian Watzig, from the third and fourth generations respectively, run the […]
Fruit grower Dagobert Widemann provides insights into how the Farmable app supports him in his day-to-day orchard activities. Farmable users enter observations on the field directly in the Farmable App to keep an overview. As the new fruit growing season comes to an end in Europe, farmers are getting ready for their winter activities. Since […]
Tom Douglas, an Australian almond grower, shares how Farmable helps him save time and improve productivity on his farm. Outback Almonds Tom Douglas, Australian almond grower, with his family. “The most important benefit of the Farmable App for me is in the Spray tab.” -Tom Douglas About our farm I manage and operate my family’s […]
How did Farmable adapt to drive growth during the COVID-19 pandemic. June 3rd, 2020. In the midst of the COVID-19 pandemic, increasing restrictions which impacted travel, and overall uncertainty regarding the future, our team met to discuss what the next 12 months would look like. On the one hand, agriculture is very traditional and remains […]
Lars Petter Blikom explores the variable zoning side of precision agriculture in his seventh article in this blog series. Field variability in real life At the beginning of this blog series, I said farmers are already deploying their skills in the field with precision. Yet, as any wise person knows, there is always room for […]
What’s the basic step in getting your farm future ready? Automating documentation on your farm, says Lars Petter Blikom Did he take note of where these boxes came from? Documentation is boring. That’s the root cause of a lot of problems with documentation. Here’s what happens in real life: Farmers take a lot of mental […]
Lars Petter Blikom explores the impact of manual labour on the overall operating costs in the orchard. Harvest is time-consuming The most urgent problem to tackle in fruit, berries, and vegetable farming, is the reliance on manual labor. Over the past hundred years, mechanization of farming has enabled broadacre farmers to farm ever-increasing land areas […]
Return on investment per field. Why is it so hard? Lars Petter Blikom explores the topic of knowing ROI per field. What’s the value of all those trees? Return on investment per field. Why is it so hard? After 7 years of farming, knowing our own ROI per field seems like a holy grail. I […]
