What do farmers really want? Simple solutions that work together. Agtech, it’s our job to offer them exactly that. Farmers are battling real problems. Low market prices, high cost of inputs, erratic weather events, and increasing regulations. When you talk with farmers, these are the most commonly cited concerns. Each one of these problems in itself […]
Kilian Diethelm is prepared for the 2024 season and beyond. Fruchthof Diethelm is a 7.5-ha fruit farm growing pome fruit, stone fruit, and a wide variety of berries. The farm is perched 440m above sea level overlooking Lake Zurich and is a complex operation with many fruit varieties and small fields to manage. Kilian and […]
This is the season to kill the wasted hours on farm administration. It’s no secret. Farmers work long hours. Across Europe, those of us working in agriculture have the longest average work week when measured against other industries. The highs and lows of these working hours are likely to have the biggest variability as well; […]
Farmers in the EU are getting frustrated. Fleets of tractors are being used to barricade roads in cities all around Europe. In France, actual manure has been shot into government buildings. At the center of these demonstrations are farmers, working to grow food for our people, but struggling to deal with both current and future […]
Tom Fannon shares his experience with managing the cost and consumption of chemical products on the farm; to keep both compliant and profitable. Tom Fannon is the Owner and Manager at Fannon Agriculture, a 38-hectare apple and pear farm near Maidstone, Kent, UK. He didn’t grow up in a farming family or have an operation […]
This is the second part of a series on IPM. You can view the introduction to IPM in our previously available article here . Just as a recap Integrated Pest Management (IPM) is a holistic approach to pest management that incorporates various methods to reduce pest populations and minimize the use of pesticides. It is […]
January 26th 2024 Over the past few years, there has been an increasing pressure to digitize farms across the world. Politicians and regulators are pushing for more reporting. Office workers in the agriculture industry are pushing for carbon initiatives. Equipment manufacturers are slowly introducing the switch to precision farming. Most people developing and talking about […]
Discover the UN Sustainable Development Goals for agriculture and learn about the perspectives, challenges, and criticisms around this ambitious plan.
Last week I read a couple of articles about how Farm Management Software (FMS) has failed to deliver success. The software category has been around for more than a decade, and lots of money has been invested, yet not a single sustainable business has emerged. So, “it’s time to call it”, they say. Naturally, I […]
